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Dr. NEETHU JOSE

Assistant Professor

Full Name:Dr. NEETHU JOSE
Designation:Assistant Professor
Department:Business Administration
Email: contactneethu@gmail.com
Mobile Number: +91 8547629917
Educational Qualifications:

B.E, MBA

Awards and Achievements

  • Executive education programme titled “Business Analytics and Intelligence” by IIM Rothak, July 2024-December 2024
  • NPTEL Online Certification in AI in Marketing (12 Week Course), January-April 2025.
  • NPTEL Online Certification in Advertising & Promotion Management(12 Week Course,FDP),January-April 2025
  • National Eligibility Test (NET) for Assistant Professor in Management of University Grants Commission (UGC), Govt. of India.


 

Area of Specialization

Marketing

Papers Presented

  • Presented paper “Empowering Research:A comprehensive exploration of AI tools transforming the landscape of academic inquiry” in the National Conference on unleashing national movement for sustainable development at Karunya school of management,Karunya Institute of Technology & Science Coimbatore on 7th and 8th November,2024.
  • Presented a paper”Influence of social media marketing activities on purchase intentions:A study on Generation Y” in 1st International seminar on recent advances for sustainable development in the area of management,humanities and law at Prestige institute of management and research ,Indore on November 18,2023.
  • Presented a paper”A study on influence of social media activities on online impulse buying:A study among students in central kerala” in 1st International seminar on recent advances for sustainable development in the area of management,humanities and law at Prestige institute of management anr research ,Indore on November 18,2023.
  • Presented a paper titled”An empirical study on online buying behaviour of generation X:Theory of Planned Behaviour Approach” in PIMR XVII International conference on Assimilating the Transformation in Business,Entrepreneurial & Social Practices for Leaping into the future held on February 19-20,2022.
  • Presented a paper “Internal Stimuli and its influence on Online Impulse Buying Behaviour:A study on Multibranded Multiproduct E Commerce Website” in the international Conference on Advances in Industrial Engineering and Management at CET School of Management & Department of Mechanical Engineering,College of Engineering Trivandrum on 18-20,March 2022.
  • Presented a paper” A study on influence of Website Stimulus in Purchase intention on E –Commerce” at the International Conference ICESSM-2022 at Sri Balaji College of Engineering & Technology,Jaipur. On May 21,2022
  • Presented a paper”Online shopping dimensions and its influence on online impulse buying behaviour:-A study on multiproduct e commerce websites” at the International Conference on Business Transformation and Excellence in Global Scenario organized by VIT-AP School of Business during 16th to 18th December 2021.
  • Presented a paper “Role of Social Media influencers in Building Purchase Intention and its Benefits to the toiling class” at the 4th interntional paper presentation competition conducted by K M Mani Centre for Budget Research and CMS College,Kottayam.
  • Presented a paper Titled” The Impact of Advertisement On Consumer Behaviour With Special Reference to Itc Aashirvaad Atta In Trivandrum City “In Aspire - A Multidisciplinary International Conference held On 20 th and 21 St November 2020 At Gh Raisoni College Of Commerce Science& Technology, Nagpur In Association With NDEJJE University, Uganda.
  • Presented a paper titled ‘Influence of Design and Social Factors of Store Atmospherics on Impulse Buying Behaviour In Sports Goods Retailing ‘in International Conference on “Emerging Trends in Engineering, Technology and Management(ICETETM-2019) held at Proudhadevaraya Institute of Technology(PDIT), Hosapete,Karnataka on April 2019
  • Presented a paper titled ‘People Analytics as a tool to spot the talent and trouble – Indian Perspective’ and secured second prize, in National level HR Conclave at Saintgits Institute of Management. – January 2018
  • Presented a paper titled ‘History and evolution of CSR in India’ in the International Conference on CSR and Sustainable Development held at Rani Anna Govt. College for Women, Thirunalveli. – January 2016. 

Papers Published

  • Published a paper titled “Employee indifference towards workplace: An investigation on extended remote working as an antecedent” in Aibi research, management and engineering journal. Volume 12, Number 1, January - April 2024, ISSN 2346-030X PP 121-127
  • Published a paper titled “Perceptual Mapping Using Correspondence Analysis of Multibrand Multiproduct   E-Commerce Websites Based on Online Visual Merchandising Elements: An empirical Study Among Generation X, Generation Y, Generation Z in “International Journal of Early Childhood Special Education (INT-JECSE), 14(3),2022,ISSN No:3044-3052.
  • Published a paper “An Empirical Study on Online Buying Behaviour of Generation X: Theory of Planned Behaviour Approach. International Journal of Early Childhood Special Education (INT-JECSE),2022, 14(4), ISSN:2394-2404.
  • Published a paper titled “The Impact Of Advertisement On Consumer Behaviour With Special Reference To Itc Aashirvaad Atta In Trivandrum City” in Solid State Technology Volume 63, Issue 5, 2020,  ISSN No: 0038-111x
  • Published a paper titled ‘Influence of Design and Social Factors of Store Atmospherics on Impulse Buying Behavior in Sports Goods Retailing’ in International Journal of Recent Technology and Engineering (IJRTE), Volume-8, Issue-2S11, September 2019 ISSN: 2277-3878 Volume-8, Issue-2S11, September 2019
  • Published a paper titled ‘Predictive Analysis on Human Resource Functions: Is There An Influence Or Not?’ in International journal of research in social sciences,Vol-9,Issue 4,April 2019, ISSN:2249-2496
  • Published a paper titled ‘Workplace Spirituality - An Insight into Employee Perception on Experiencing Spiritual Orientation at Workplace’  in International journal of research in social sciences,vol-8 issue 11,November 2018,ISSN:2249-2496, http://dx.doi.org/10.2139/ssrn.3198058
  • Published a paper titled” History and evolution of CSR in India’”in Roots International Journal of Multidisciplinary Researches, vol-2 Special Issue-7, February 2016,ISSN:2349-8684

FDP'S ATTENDED

  • NPTEL Online Certification in Advertising & Promotion Management(12 Week Course,FDP),January-April 2025
  • November 19-November 23,2024: -Five Day National online workshop on” AI Tools for Educational Professionals “by St Thomas College of Teachers Education,Pala.
  • March 23-March 25,2024: -Three-day international online workshop on “Basic Statistical Analysis and its interpretation using SPSS” by Institute for Statistics and Analytical Research.
  • March 11-March 22,2024:-Online Two-Week Capacity Building Programme on “Advancing Research Insights with Research Methodology and SEM Essentials” by IES Management College and Research Ceneter in association with Indian Council of Social Science Research(ICSSR)
  • January 29-February 2,2024: -FDP on “AI Evolution:From Foundations to Generative AI” by Microsoft,SAP & AICTE under TechSaksham.
  • October 12 2023 & January 18,2024:-Invited lecture series on “Introduction of AI Tools in Research” by School of Indian Legal Thought,Mahatma Gandhi University and Research scholars Association(SILT).
  • September 26-October 9,2023:-International Online Workshop on “AI for Academics:75 Essential Tools” by Lore & Ed Research Associates.
  • December 19,2023:- Workshop on “ NPTEL E-Awareness workshop” by NPTEL.
  • December 11,2023:-IPTIF Colloquium on “Industrial IoT and AI” by IIT Palakkad.
  • September 21-September 29,2023: -National Level Online Faculty Development Program on “Research Methodology using ChatGPT and AI Tools” by Lincoln University college Marian Research Centre(LUC MRC) of Marian College Kuttikanam in association with The Kerala State higher Education Council(KSHEC) and secured A grade.
  • June 17,2022:-SB centenary special talk on “The art & Science of e-content development” by Dept.of Microbiology& Biochemistry,Dept.of Botany & IQAC,SB College.
  • April 15-April 17,2021:-Online workshop on “Data Analysis Using SPSS” by DDU Kaushal Kendra,Cochin University of Science and Technology.
  • May 14& 15,2021:-Online workshop on”Web and text Analytics” by DDU Kaushal Kendra,Cochin University of Science and Technology.
  • June 5,2021(20 hours):-Online National level Workshop on “Research Methodology in Social Science for Beginners” by Nodal office,Christ(Deemed to be university),Trivandrum.
  • June 23& June 24,2020 :-Online FDP on “Research Writing & Publishing” by Xavier Institute of Management & Enrepreneurship,Kochi Campus.
  • September 3-September 6,2020:-Management Development Programme on Gamification for Learning & Development by School of Management Studies,CUSAT.
  • October 5-October 10,2020:-Six day online workshop on”Qualitative Research Methodology” by AICTE conducted by Rajagiri Business School,Kochi.
  • December 3 and 4,2020:-Online FDP on”Beginner’s Guide to Research” by Saintgits institute of Management.
  • November 30 & December 1,2018 : FDP on “Statistical Analysis for Research Using SPSS & AMOS” at SB College,Changanacherry.
  • December21 &22, 2017 – MDP on ‘People Analytics’ atby XIME Cochin 

DETAILS OF SEMINARS/ CONFERENCES ORGANIZED

  • International Symposium on"Living with Artificial Intelligence" ,4th march 2025,SB College.
  • Berchmans National Conference on “Industrial Transformation:Trends,Challenges and Future Prospects”,28 February,2025.
  • Berchmans International Conference on" Transformative Role of Artificial Intelligence (AI) in Business and Society",February 29-March 1,2024.
  • Berchmans International Conference on" Envisioning Business in Metaverse" , February 24 2023.
  • Berchmans International Conference on “ Reframing Business Dynamics for the New Era” March 1- March 11,2022.

 

PEER REVIEW ACTIVITIES / EDITORIAL BOARD MEMBERSHIP

  • Associate editor for “The Expanding Realms of Artificial Intelligence”-Proceedings of the International Symposium on “Living with Artificial Intelligence, ISBN:978-81-985155-2-0.
  • Issue editor for” SB Academic Review, Humanities & Business Studies Edition”, Volume XXXIII, ISSN:0973-7464, January-June 2025.

 

OFFICIAL ROLES IN ADMINISTRATION / CORPORATE LIFE OF THE COLLEGE

  • Member Student Research Circle-SB College
  • Placement committee member,BIMS
  • In-charge of BIMS  Website & Documentation
  • MBA Batch Incharge

INVITED LECTURERS IN WORKSHOPS, SEMINARS AND CONFERENCES

  • April 29,2022: - “Roadmap for Success in Business research”, Karunya Institute of Technology and Sciences, Coimbatore.
  • March 4,2025: -Chaired International Symposium- “Living with AI” conducted as part of student research circle, SB College.

Residence Phone Number

08547629917